What does it mean to smile from the inside out? Because we believe in the transformative beauty of real smiles, Colgate-Palmolive is proud to introduce a revolutionary new beauty essential - Visible White O2. Formulated with a patented Active Oxygen-based tooth whitening technology, it whitens teeth in 3 days (when used as directed on pack).

As soon as you brush, Colgate Visible White O2 gives off a warming effect inside your mouth. Along with this, it releases a gentle wave of ultra-fine whitening foam - that’s the Active Oxygen. The millions of active oxygen bubbles get absorbed gently into your enamel and whiten teeth from the inside out!

Available in 2 refreshing flavours:

• Aromatic Mint: Like a rushing mountain stream, the freshness of this herby wintergreen mint gives a refreshing flavor that lasts.
• Peppermint Sparkle: Fresh, bright with a slight hint of spice, this delightfully balanced flavor brings a long-lasting flavor that feels like your mouth is sparkling.

• Experience the unique warming sensation as you brush. This new whitening formula with millions of active oxygen bubbles lightens the stains on the teeth - working not only on the surface, but from the inside out.

• Squeeze some whitening toothpaste on your brush.
• Feel a warming sensation - it means the product is working! Continue to brush for 2 mins.
• Rinse and repeat morning and night. Begin to see a radiant, whiter smile in 3 days.