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Editorial Policy

Delivering well-researched, accurate, and expertly reviewed healthcare content

At Apollo 24|7, we place a strong emphasis on providing meticulously researched and comprehensive healthcare content that meets the highest standards of accuracy and reliability. Every piece of information goes through a structured editorial process and is carefully examined by a team of seasoned medical professionals and editors. We are committed to ensuring our content is evidence-based, easily comprehensible, and relevant, thereby empowering users to make informed decisions about their health. Through maintaining strict standards in editorial quality, we provide them with credible information to promote better health in society.

Editorial Framework for Content Creation

01

Topic Selection

The process begins by identifying relevant healthcare topics that resonate with the target audience. This involves analysing current health trends, public interest, and recent developments in the medical field to ensure the selected topics provide valuable information.

02

Content Planning

A detailed outline is developed to organise the content's structure, identifying key points, subtopics, and objectives. During this phase, relevant keywords are researched and incorporated to enhance search visibility, ensuring the content reaches a wider audience.

03

Research and Information Gathering

The team collects accurate and reliable information from credible sources such as peer-reviewed journals, reputable medical organisations, and established health websites. Emphasis is placed on supporting all claims and statistics with high-quality evidence to establish trust and credibility.

04

Drafting

An initial version of the content is created based on the established outline and research findings. The writing focuses on clarity and coherence, using straightforward language while maintaining medical accuracy. The draft is structured logically with appropriate headings and bullet points for improved readability and engagement.

05

Medical and Editorial Review

The content undergoes a comprehensive review process that includes fact-checking for medical accuracy, grammatical and stylistic editing, and ensuring the overall clarity and accessibility of the information. This integrated approach ensures the content meets high standards of quality and reliability.

06

Regular Updates

Once published, the content is regularly reviewed and updated to ensure it remains current and accurate. The team monitors new research findings, changes in clinical guidelines, and shifts in public health information, making timely revisions to maintain the content's relevance and trustworthiness over time.

Framework for Quality Content Creation

Accurate and Evidence-Based

Ensure all content is well-researched and supported by credible medical evidence, reflecting the latest scientific findings and clinical guidelines.

Complementary to Professional Care

Ensure that the information provided is meant to support, not replace, the guidance of healthcare professionals.

Avoidance of Misleading Claims

Refrain from making claims about treatment, prevention, or cures for specific diseases, focusing instead on informative and educational content.

Current and Relevant

Regularly update content to include the latest medical research, news, and guidelines, ensuring that the information remains relevant and timely.

Unbiased Presentation

Maintain neutrality in content, avoiding favouritism towards specific products, services, or brands to foster trust with the audience.

Sensitivity in Communication

Handle sensitive topics, such as mental health and chronic illnesses, with care and compassion to avoid causing distress or misunderstanding among readers.

User-Centric Approach

Tailor content to meet the specific needs and concerns of the target audience, providing clear and actionable information.

Adherence to Ethical Guidelines

Follow ethical standards in content creation and avoid conflicts of interest in presenting medical information.

Our Expert Team

Dr. S Aneela

Dr. S Aneela

M. Pharm (Pharmacology), PhD
Associate Manager-Medical Content Reviewer
Y. Lakshmi Thulasi

Y. Lakshmi Thulasi

Pharm-D (Post baccalaureate)
Content Associate
G. Santoshini Reddy

G. Santoshini Reddy

M Pharmacy (Pharmaceutics)
Senior content associate
Reddimalla Sravani

Reddimalla Sravani

B Pharmacy
Content Executive
Dr. Chandrakanth Jena

Dr. Chandrakanth Jena

Pharm D
Content Executive
Bayyarapu Mahesh Kumar

Bayyarapu Mahesh Kumar

M Pharmacy
Senior Executive - Content
Veda Maddala

Veda Maddala

M Pharmacy
Senior content associate
Praneetha Akunuri

Praneetha Akunuri

M Pharmacy
Senior content associate
K. Jhansi Grace Susmitha

K. Jhansi Grace Susmitha

M Pharmacy
Content Executive
Boya Venu

Boya Venu

B Pharmacy
Content Executive
Vikas Singh

Vikas Singh

M Pharmacy
Content Executive
Kandikanti Akhila

Kandikanti Akhila

B Pharmacy
Content Executive
Jyothika Tungutoori

Jyothika Tungutoori

B Pharmacy
Content Executive
Thota.Sri Harshini

Thota.Sri Harshini

B Pharmacy
Content Executive